Energy Star, rigourous performance data shall set you free

 

“Talk is cheap” might be a tired cliche, but there’s always someone around who seems to forget.

Not a week passes without another example of someone taking the easy way out on verifying green and/or energy efficient performance.   And anyone who cares about green building investing or even just making money from their buildings in the future should be vigilant about avoiding this particularly vicious delusion.

This week’s (most unfortunate) case in point is the US EPA’s EnergyStar appliance certification program, facing accusations of being vulnerable to manufacturer fraud by the General Accountability Office, as featured in the 26 March New York Times.

If you picture the emerging green real estate finance and investment ecosystem as being a giant computer, the US EPA’s EnergyStar Program is the “Intel inside” –  a powerful, branded technology within the nascent green investment “operating system” that drives the circulation of capital into and throughout the nearly $200 billion ecosystem, via providing the market standard in tools to collect and measure building energy data as well as certification regimes for the energy performance of most kinds of buildings and equipment.

EnergyStar is a big player, providing a sort of “software” that systemically links the value proposition of building energy savings throughout communities, environmentalists, investors, and citizens. Look at all the roles it plays in our green real estate finance and investment universe:

• Regulation: Building energy disclosure laws in California and Washington, D.C. are largely premised on the availability of and reliance on EnergyStar.  Regulating building energy disclosure as a part of market transformation is showing early promise in Washington, D.C. where practitioners attribute these new laws to the rise in green building certifications there.

• Green building certification: The US Green Building Council’s LEED 2009 rating systems require achieving an EnergyStar rating of 75 as a prerequisite to certification. Co-Star data (April 2009) indicates 433 million square feet of LEED-certified green building space in operation in California alone. The US Green Building Council estimated that green buildings will represent $180 billion in construction value by year-end 2009.

• Investment best practice: Within ULI’s CLUE 2009 study¹, nearly 80% of the respondents (investment funds, financial services, lenders) indicate that they perform “an explicit analysis of energy efficiency when completing a due diligence review on a project or transaction”.  Among larger property owners and managers, EnergyStar’s Portfolio Manager is as ubiquitous as Microsoft Excel for spreadsheets.

• Property Valuation: Lower exposure to energy supply and price risk is a key tenet supporting the lower operating costs, which partially drives the superior valuation of green and energy efficient (mostly defined as Energy-Star rated) homes and buildings. While we haven’t yet achieved sufficient transaction data to say with certainty the amount of valuation increase attributable to energy efficient buildings, we do know that lower operating costs are a key point of property value and value appreciation is an essential wealth creation mechanism in the United States (current economic climate aside).

• Monetary support: Closer to today’s focus, billions of dollars in taxpayer money and utility fees,  in the form of rebates and incentives, are allocated to support the purchase of EnergyStar-rated appliances and equipment within residential and commercial buildings.

With that in mind, the report about possible fraud vulnerabilities within EnergyStar’s appliance certification system should be a concern for anyone who builds, lives in or operates buildings in the United States.  It is not an understatement to say that the fortune of US green real estate finance and investment is directly linked to that of EnergyStar as a certification, data collection and reporting tool.

To be clear, I am not saying that EnergyStar Portfolio Manager, the energy data and benchmarking tool of choice commercial building owners, is faulty due to the appliance snafu. However, the residential and commercial real estate industry directly relies on EnergyStar-certified appliances and equipment, as well as the taxpayer-funded rebates attached to them. The growth of the green finance and investment industry in the United States, still very much at an early stage, also relies on faith in EnergyStar’s positive reputation, which can be compromised by false performance data on the equipment it certifies.

Add to that the weight of political capital at risk within hundreds of cities with climate action and/or energy conservation goals, based in part on residents and businesses (like property owners) switching to EnergyStar-certified appliances and equipment over the next couple of decades.

EnergyStar, rigorous performance data shall set you free

Trust is built on truth. In green real estate English that means real, vetted performance data.  Smart homeowners and investors deserve the truth about the energy performance of everything and they’ll keep their money in their pockets until you proved it. Don’t forget that the speed of the internet economy can make everybody equally smart about performance data in an instant.

Like Intel chips in computers, EnergyStar is an extremely valuable technology within our green investment “operating system”. Our reliance on it drives billions of dollars of annual growth in green and energy efficient buildings (even in a recession economy).

Nipping appliance certification concerns in the bud is not only a big deal for the EPA, it is an imperative for for the real estate finance and investment industry.

I hope that EnergyStar and the broader real estate industry will recognize what, not to mention how much, we stand to lose if we don’t take swift action to make sure that every aspect of it’s programming and reputation represent the platinum standard in energy performance data, measurement and certification.

¹Sorry to footnote a blog post, but I couldn’t find a link to the ULI 2009 CLUE report anywhere on their site, despite some intense searching. If you do want to look up this citation, and have the study handy, look at survey question #5, on page 8. I only have it in hardcopy form.